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Wendy Marlett
Senior Vice President, Sales, Marketing and Communications
14 years of Service
Wendy Marlett is Senior Vice President, Sales, Marketing and Communications for KB Home. She is responsible for sales, advertising, marketing, communications and consumer e-business across the Company's operating divisions nationwide.
As the driving force behind the re-branding of the Company as KB Home in 2001, Marlett is credited with establishing and maintaining KB Home's position as the most recognized brand in homebuilding. She also launched the industry's first full-service in-house advertising agency, kb|agency, which develops and produces all advertising for the Company.
Marlett leads the Company's high-profile partnership with Martha Stewart Living Omnimedia to design and build signature Martha Stewart homes in communities across the country. She also orchestrated KB Home's industry-first collaboration with the ultimate global family brand, Disney, to offer Disney Home products to KB Home homebuyers. Under Marlett's guidance, the Company has become known for its groundbreaking promotions, including building a life-size Simpson's House in Las Vegas; a six-week promotion with ABC's leading daytime show "LIVE with Regis and Kelly" to build a single-family home in the heart of Manhattan and give it away on national television; and building a brand-new home in seven days in one of the most-watched episodes of ABC's " Extreme Makeover: Home Edition."
Leading KB Home's companywide sales function, she works with regional and divisional sales leadership on the implementation of sales strategies, programs and tools that ensure every operating division continues to maximize its potential contribution to the Company's bottom-line results while maintaining KB Home's strong customer satisfaction ratings.
Prior to being appointed to her current position, Marlett was Senior Vice President of Sales and Marketing for the Company since 2005, Senior Vice President of Marketing and Communications since 2002, and Vice President of Advertising since 1995. Before joining KB Home, Marlett held key marketing and public relations positions in the aerospace and health care industries.
Marlett is a Los Angeles native and received her Bachelor of Arts in Journalism from California State University in Long Beach.
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