KB Home's National Launch of the Open Series(TM) Line of Homes is Underway
New customizable, energy-efficient homes are designed to make
homeownership affordable
LOS ANGELES, Mar 05, 2009 (BUSINESS WIRE) -- KB Home (NYSE:KBH), one of America's largest homebuilders, is pleased to
announce that its nationwide rollout of The Open Series(TM) is underway in
every division across the country. The Open Series is a new line of
homes expressly designed and engineered to bring affordability and
flexibility back to today's housing market.
The Open Series reflects smart, lifestyle-oriented design based on
extensive research with homebuyers across the country. These studies
reveal that today's buyers are looking for flexible floor plans that
give them the power to add or subtract bedrooms, multi-use spaces and
storage areas. The Open Series enables homebuyers to add up to 40% more
living space to the base model of a home on the same lot, with open
floor plans that bathe the home in natural light and create a seamless,
energetic flow between living spaces. These home designs are affordably
priced to compete with resale and foreclosure homes.
"This new line of homes takes our Built to Order(TM) homebuying experience
to the next level," said Jeffrey Mezger, president and chief executive
officer of KB Home. "With The Open Series, we are going beyond offering
our buyers choices on design elements such as flooring and countertops
to giving them a say in the floor plan layout itself. The result is a
line of beautiful, functional homes that give buyers exactly what they
want and can afford in a new home, and nothing they do not need. We are
proud to offer these new homes that provide the ultimate in value and
choice to today's homebuyers."
All of The Open Series homes are Built to Order, providing buyers a
level of choice in designing their new homes that was previously
available only with high-end custom homes. The Built to Order
experience, in which buyers choose from a variety of brand-name design
options at the KB Home Studio, ensures KB Home homebuyers move into a
home that reflects their personal taste and lifestyle, as well as their
budget.
In addition, The Open Series homes are built to exacting ENERGY STAR(R)
guidelines, making them among the most energy-efficient new homes
available today. According to the Department of Energy and the
Environmental Protection Agency, these homes are as much as 45% more
energy-efficient than homes built even a decade ago, reducing the cost
of homeownership for years to come.
Consistent with KB Home's standing as one of a select group of builders
to achieve national certification through the NAHB Research Center's
National Housing Quality program, The Open Series homes are built using
high quality materials and components and are backed by KB Home's
10-Year Limited Warranty. KB Home homebuyers, the majority of whom are
buying a home for the first time, appreciate the peace of mind that
comes from working with a Company that has been building quality homes
for more than 50 years.
"The Open Series designs are based on our relentless focus on the needs
and desires of our customers," said Mezger. "This winning combination of
affordability, flexibility and energy efficiency is exactly what today's
homebuyers are looking for in a new home."
Visit www.kbhome.com
or call 888-KB-HOMES to learn more about The Open Series.
About KB Home
KB Home, one of the nation's leading homebuilders, has delivered
hundreds of thousands of quality homes for families since its founding
in 1957. The company is distinguished by its Built to
Order(TM) homebuilding approach that puts a custom home experience within
reach of its customers at an affordable price. KB Home's award-winning
homes and communities meet the needs of first-time homebuyers with
flexible designs that also appeal to move-up buyers and active adults.
Los Angeles-based KB Home was named the #1 homebuilder on FORTUNE(R)
magazine's 2009 "World's Most Admired Companies" list for the second
year in a row. The company trades under the ticker symbol "KBH," and was
the first homebuilder listed on the New York Stock Exchange. For more
information about any of KB Home's new home communities call
888-KB-HOMES or visit www.kbhome.com.
SOURCE: KB Home
KB Home
Heather Reeves, 310-231-4142
hreeves-x@kbhome.com
Copyright Business Wire 2009