Our business was founded in 1957 on the idea that we could challenge conventional assumptions about homebuilding in order to make homeownership more affordable for more people. That willingness to ask questions, think differently, listen to our customers and innovate in the quest to expand the American dream have been driving forces for us ever since.

These principles also explain how sustainability has come to be such an intrinsic part of our business. In looking differently at age-old challenges, we have identified and executed on opportunities, as described in this and prior reports, to upend industry expectations by putting sustainable homes within reach of mainstream homebuyers and making positive social and economic impact in the process.