New logo and “Built on Relationships” tagline emphasizes national
homebuilder’s legacy of customer satisfaction and unique Built to Order
approach
LOS ANGELES--(BUSINESS WIRE)--Jul. 17, 2018--
KB Home (NYSE: KBH) revealed today the company’s new logo, which is
grounded in its customer-focused roots and designed to engage a new
generation of homebuyers. In addition to a fresh look, KB Home has
adopted a new tagline that promotes the core of its differentiating
business model: Built on Relationships.
Partnering with Los Angeles-based creative agency Phenomenon, KB Home
leveraged their expertise and ingenuity to craft a strategic platform
and narrative. This led to the development of a contemporary brand
identity that reflects KB Home’s culture of innovation and customer
centricity. This process resulted in a new visual expression of the KB
Home homebuying experience that emphasizes choice, personalization and a
simple path to building a unique home.
“KB Home has always been built on relationships – with customers,
suppliers, trade contractors, land sellers, realtors, and
municipalities, as well as between colleagues,” said Jeff Mezger, KB
Home’s president, chief executive officer, and chairman of the board.
“This evolution of our brand aligns with our heritage of offering an
exceptional customer-first experience to more than 600,000 families.
It’s a bold and positive new visual identity that captures the essence
of who we are for today’s and future homebuyers.”
“Central to this initiative has been how best to promote KB Home’s key
value proposition,” said Krish Menon, Phenomenon’s chairman and chief
executive officer. “Time and again, the customers told us that they
chose KB Home over other builders because they appreciated the ability
to co-create their personalized home. ‘Built on Relationships’ is not
simply the tagline to tell the world about their business. It is also an
internal commitment to continually strengthen relationships with the
buyers they serve, their wider stakeholders and with themselves.”
To learn more about KB Home’s new logo and tagline, visit www.kbhome.com/builtonrelationships.
About KB Home
KB Home (NYSE: KBH) is one of the largest homebuilders in the United
States, with more than 600,000 homes delivered since our founding in
1957. We operate in 35 markets in seven states, primarily serving
first-time and first move-up homebuyers, as well as active adults. We
are differentiated in offering customers the ability to personalize what
they value most in their home, from choosing their lot, floor plan, and
exterior, to selecting design and décor choices in our KB Home Studios.
In addition, our industry leadership in sustainability helps to lower
the cost of homeownership for our buyers compared to a typical resale
home. We take a broad approach to sustainability, encompassing energy
efficiency, water conservation, healthier indoor environments, smart
home capabilities and waste reduction. KB Home is the first national
builder to have earned awards under all of the U.S. EPA’s homebuilder
programs — ENERGY STAR®, WaterSense® and Indoor airPLUS®. We invite you
to learn more about KB Home by visiting www.kbhome.com,
calling 888-KB-HOMES, or connecting with us on Facebook.com/KBHome
or Twitter.com/KBHome.
About Phenomenon
Phenomenon is not just an ad agency, not just a strategic consultancy,
not just a design firm or a product innovation shop – it is the first
agency of its kind. Motivated by one killer truth – familiar is failure,
Phenomenon offers consulting, design, products + services and
communications. Founded in 2006, independently owned Phenomenon
champions invention over convention with an obsession to define
unexpected pathways to success. Past and present clients include Intuit,
Crate&Barrel, CB2, Wilson Sporting Goods, St. Jane Chicago, DC
Entertainment, Warner Bros., KB Home, Pepsi, Procter & Gamble, Disney,
American Express, Aetna and Neustar. Find out more at www.phenomenon.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180717005342/en/
Source: KB Home
KB Home
Susan Martin, 310-231-4142
smartin@kbhome.com